Kicks

Here’s a look at what Under Armour Basketball athletes wore on-court for the 2019 All-Star weekend and the inspiration behind each custom shoe. 3-POINT CONTEST: Seth Curry’s Curry 6 player exclusive tributes his mother Sonya, sister Sydel. In a fitting return to the Queen city that the Curry’s call home, Seth tasked footwear customizer Mache [...]

Joel Embiid has quickly become a face of the Sixers and beloved figure within Philadelphia. His playful demeanor and world-class basketball ability has brought the Sixers to national prominence, but it is his commitment to the underserved youth of Philadelphia that has endeared him the most to the community. Recognizing his connection to the kids [...]

NBA All-Star 2019 is upon us, and today Under Armour Basketball is unveiling the Curry 6 colorway that tells the origin story of Stephen as a coy prankster as he returns to his home in Charlotte for the All-Star Game. This striking colorway of the Curry 6 Coy Fish is a nod to the vibrant [...]

Nike Basketball has taken its first step toward the future with the unveiling of the brand new, power-lacing Adapt BB sneaker. The Nike Adapt BB is the company’s first auto-lacing performance basketball sneaker. Players can select different fit settings on the shoe either through manual touch or by using the Nike Adapt app. You will [...]

For the first time ever UA’s groundbreaking innovative footwear technology – HOVR – has been integrated into a basketball sneaker; the all-new HOVR Havoc. Under Armour understands the game of basketball and what it does to an athletes body and with that in mind, UA is bringing its groundbreaking innovation in footwear cushioning technology – [...]

Launched last night, July 16th, UA ICON users are now able to submit their own UA ICON Curry 5 sneaker designs for a chance to show the world how they’re WIRED DIFFERENT. Those who join the revolution will be rewarded with prizes consisting of UA gift cards as well as one grand prize: an all-expenses [...]

Few understand the amazing highs and lows of the Playoff gauntlet better than Steph Curry, who has experienced the incredible euphoria of a championship twice, and the immense effort and dedication – both mentally and physically – that the journey requires. In homage to Stephen’s return and journey to the NBA Finals, Under Armour is [...]

Having problems sleeping at night? Afraid of busted ankles, the stare down and BBQ chicken? Fear the beard? For any defender in the game, James Harden is the ultimate nightmare. If you too are tired of the league’s most lethal step-back keeping you up at night adidas has the antidote – the Nightmare colorway of [...]

The Curry 4 “More Dimes” colorway pays homage to an often-overlooked aspect of Steph Curry’s game. His spatial awareness, his ability to pick up on the movements of other players relative to where he is on the floor, is just one of the many skills that separates him from most players in the league. Regardless [...]

The Curry 4 is about Stephen’s insatiable desire to win more, to play more and to achieve more. The Curry 4 offers more control, via continuity; a seamless feel between the foot and the shoe with no break in period, offering more comfort than ever before. Traction is critical to Steph’s game; concentric circles, inspired [...]