Under Armour

Today marks Stephen Curry’s 31st birthday. For Stephen, his birthday is not only a chance to look back at his accomplishments, but to look forward into the season with the playoffs right around the corner. In 2019, Stephen is ready to celebrate; but he wants the confetti in June, and for that present to be [...]

This latest colorway of the Curry 6 is for the car lovers out there. Oakland has always had a deep love for automobiles. Steph too, has always had a love of cars, and it’s only grown in his 10 years in Oakland, and that passion inspired the Curry 6 Oakland Sideshow colorway. “I was determined [...]

Here’s a look at what Under Armour Basketball athletes wore on-court for the 2019 All-Star weekend and the inspiration behind each custom shoe. 3-POINT CONTEST: Seth Curry’s Curry 6 player exclusive tributes his mother Sonya, sister Sydel. In a fitting return to the Queen city that the Curry’s call home, Seth tasked footwear customizer Mache [...]

Raised in the Charlotte, N.C. area Steph Curry attended school there and credits the community and the people of Charlotte for helping mold him into the man he is today. To celebrate his homecoming for NBA All-Star 2019, he wanted to make sure to give back and show some home court love. With help from [...]

Capping off an incredible 2019 NBA All-Star Week, Dennis Smith Jr. and Under Armour, in partnership with Fayetteville- Cumberland Parks & Recreation, returned to Dennis’ hometown of Fayetteville to treat the community to a carnival-style celebration event and unveil of two refurbished basketball courts at the Smith Recreation Center. These courts are where Dennis spent [...]

In partnership with the NBA, Under Armour, RISE, Nancy Lieberman Charities, Seth and Dell Curry unveiled two new outdoor courts at the Naomi Drenan Recreation Center. This is the center where Stephen and Seth first learned the game, and spent countless hours on the court growing into the NBA players they would become. The event [...]

Joel Embiid has quickly become a face of the Sixers and beloved figure within Philadelphia. His playful demeanor and world-class basketball ability has brought the Sixers to national prominence, but it is his commitment to the underserved youth of Philadelphia that has endeared him the most to the community. Recognizing his connection to the kids [...]

NBA All-Star 2019 is upon us, and today Under Armour Basketball is unveiling the Curry 6 colorway that tells the origin story of Stephen as a coy prankster as he returns to his home in Charlotte for the All-Star Game. This striking colorway of the Curry 6 Coy Fish is a nod to the vibrant [...]

For the first time ever UA’s groundbreaking innovative footwear technology – HOVR – has been integrated into a basketball sneaker; the all-new HOVR Havoc. Under Armour understands the game of basketball and what it does to an athletes body and with that in mind, UA is bringing its groundbreaking innovation in footwear cushioning technology – [...]

Launched last night, July 16th, UA ICON users are now able to submit their own UA ICON Curry 5 sneaker designs for a chance to show the world how they’re WIRED DIFFERENT. Those who join the revolution will be rewarded with prizes consisting of UA gift cards as well as one grand prize: an all-expenses [...]