Adidas

Yesterday at #LVL3 Planet Hollywood James Harden introduced Project Harden, the superstar’s story in a way it’s never been told and never experienced. Since beginning the partnership last fall, adidas and Harden have worked hand in hand to create the next wave of basketball style on and off the court. The first chapter of Project [...]

Derrick Rose will not be in Toronto for the 2016 NBA All-Star Weekend this year. That, however, wasn’t for lack of proper footwear as adidas had this new D Rose 6 Boost colorway ready just in case. For the ‘Aurora Borealis’ adidas D Rose 6 Boost, purple adidas Primeknit is used throughout the upper with [...]

Though it might not seem like it, James Harden is having a career year. Not even a full year after switching from Nike to an adidas sneaker endorsement, we are seeing his first Player Exclusive pair release. Thanks to a career-high in points, assists, and rebounding averages, James Harden earned his way into the 2016 [...]

Inspired by the location of the 2016 NBA All-Star Game is this new, upgraded version of Damian Lillard’s current adidas signature sneaker. For the ‘Aurora Borealis’ adidas D Lillard 2.0 Boost, the upper usually made from synthetic materials have been replaced with adidas Primeknit woven textile. The cushioning has also been drastically updated with a [...]

After James Harden made the highly-publicized endorsement switch from Nike to adidas there wasn’t much else heard. Nick DePaula, now of Nice Kicks, had access to three Player Exclusive pairs of the adidas Crazylight Boost 2.5 and shared this picture. The 2.5 Primeknit upgrades from the regular Crazylight Boost 2 are clearly seen; but what [...]

Inspired by his Andrew Wiggins’ mother, Marita Payne-Wiggins, and her own personal success as an Olympic sprinter is this new adidas Crazylight Boost 2.5 Player Exclusive colorway. Upgrading the second sneaker in the adidas Crazylight series to feature the industry-leading Boost foam technology, the ‘Marita’ adidas Crazylight Boost 2.5 features a red-to-silver gradient fade on [...]

February has been the host month for Black History Month in the USA since 1976. Adidas looks to respectfully honor this time of remembrance with a set of sneakers inspired by famed track & field superstar Jesse Owens. If unfamiliar with Jesse Owens, he was a Black athlete who won four gold medals during the [...]

Damian Lillard has a lot to prove when it comes solidifying his position in the NBA. A clear star on the court, now that Lillard’s main hitter LaMarcus Aldridge left town, Damian will have to continue to step his game this season to keep the Trail Blazers competitive. adidas will be holding Damian by way [...]

After taking a break from their “.5” performance sneaker upgrade series, adidas returns to form with the unveiling of the adidas Crazylight Boost 2.5 basketball sneaker. The first adidas Crazylight Boost 2.5 colorway coming out is the ‘Aurora Borealis’ edition. The official name for the 2016 NBA All-Star collection by adidas, the is aptly named [...]

The uniforms for the 2016 NBA All-Star Game in Toronto were unveiled by Adidas last night. The 2016 NBA All Star game will be held on Valentine’s Day 2016 and the style that Adidas chose for the uniforms is simple, yet very sleek and stylish and has little homages to it’s host city all over [...]