Saturday 02nd July 2022,
The Hoop Doctors

Project Harden: The Next Wave of Adidas Basketball

project harden

Yesterday at #LVL3 Planet Hollywood James Harden introduced Project Harden, the superstar’s story in a way it’s never been told and never experienced.

Since beginning the partnership last fall, adidas and Harden have worked hand in hand to create the next wave of basketball style on and off the court.

The first chapter of Project Harden is a glimpse into this co-creation process through the world of virtual reality that allows fans to hear directly from James and catch a sneak peek at the future.

Stay tuned to @ProjectHarden and @adidasHoops for the latest on what adidas and James create. @ProjectHarden will arrive in select cities this Summer.

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