Kevin Durant

Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed [...]

Even though he is wearing his signature sneaker from last season (due largely to how the width accommodates his foot since coming back from injury), the Nike KD 7 is still very popular. This upcoming colorway gets its backstory from Durant’s collegiate career. Inspired by the Longhorn State culture that Kevin Durant became fond of [...]

It finally happened. Injuries delayed the occasion, but on Sunday night, Kobe Bryant passed Michael Jordan for No. 3 on the NBA’s all-time scoring list. He clinched the honor with a pair of free throws midway through the second quarter and went on to tally 26 points in total, giving him 32,310 for his career, [...]

Rajon Rondo will not go gently into the good night. Whatever that means. Really, the All-Star point guard just won’t allow himself to be removed from the top-three NBA player conversation—which is weird, because, ya know, he’s never, ever been part of that discussion. “The top three NBA players in the league right now,” he said [...]

Oklahoma City Thunder forward Kevin Durant could possibly make his much-awaited season debut tonight as his team visits the New Orleans Pelicans, according to Darnell Mayberry of the Oklahoman. Durant was forced to miss the start of the season due to a right foot fracture and had to undergo surgery to repair the injury. And [...]

The Oklahoma City Thunder’s season has been going downhill from almost the start, as they have been struggling to win games without their all-star duo—Kevin Durant and Russell Westbrook. They currently have the worst record in the west right now at 3-12. And yes, the Lakers have a better record than them. Shocking. But now, [...]

If Kevin Durant played for the Sacramento Kings or Toronto Raptors, this new KD7 colorway would be one of the illest jersey-to-sneaker combinations in the league today. The official nickname story is pretty interesting. The ‘Lightning 534’ comes from literal view of lightning striking a tower on 5th Ave and 34th Street in the Manhattan [...]

As the 2014-2015 NBA season gets underway, everyone already wants to know how it will end. Will the San Antonio Spurs repeat? Will Cleveland finally win one? When will big market franchises in the basement (Boston Celtics, Los Angeles Lakers, New York Knicks, and the Philadelphia 76ers) return to contention? Back on top, the Spurs [...]

NBA owners ’round the Association: Duck! Michele Roberts, the NBA Players Association’s Director, has her guns out…and she’s firing away. Since making history in July by becoming the first female union chief in major North American sports history, Roberts has been making waves. She’s been speaking out in favor of players and against a salary [...]

Kendrick Perkins is something. As for what kind of something, I’m not really sure. But he’s something. Definitely not an NBA MVP, though. Unless you ask the screaming gremlins inside his head. On the heels of the Oklahoma City Thunder’s upset of the Sacramento Kings Sunday night—it feels soooo weird to write that—Perkins was all [...]