Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed new Nike Basketball BHM pack.
There will be 12 different Black History Month sneakers releasing in 2015 between Nike and Jordan Brand. To match up with the sneakers, there his a whole apparel line releasing at the same time. A portion of proceeds is said to go to the Ever Higher Fund, which supports organizations that benefit under-served youth through sport.
The entire Nike BHM collection comes out this month since the NBA celebrates Dr Martin Luther King Jr Day on January 19th.
On January 17th, the ‘BHM’ Nike Kyrie 1 ($110), ‘BHM’ Nike KD 7 ($150), ‘BHM’ Nike Kobe 9 Elite ($250), and ‘BHM’ Nike LeBron 12 ($220) release along with corresponding apparel as the 2015 Nike Basketball Black History Month pack.