black history month

Sport has the power to reveal truths about physical potential and be an agent for something grander: social equality. Nike’s annual Nike Black History Month (BHM) collection has evolved from a single Nike Air Force 1 to an extensive product assortment. Over the past decade plus, the message has also evolved from an honoring of [...]

With February a few weeks away, Nike officially unveiled their Black History Month sneaker collection. 2016 marks the 40th year Black History Month has been in existance (chosen as the second week in February to commemorate the former Negro History Week as well as Abraham Lincoln’s birthday on the 14th), Nike chose another pattern similar [...]

Damian Lillard, 2 time All-Star, has never shied away from the spotlight, whether it be in clutch moments on the court, or whether it be using his position as a basketball player to evoke change socially. As MLK Day and Black History Month rolls around for 2016, race issues have grown to a tipping point [...]

February has been the host month for Black History Month in the USA since 1976. Adidas looks to respectfully honor this time of remembrance with a set of sneakers inspired by famed track & field superstar Jesse Owens. If unfamiliar with Jesse Owens, he was a Black athlete who won four gold medals during the [...]

Inspired by the numerous amount of contributions that the African American community added to the entire world through different technological advances, Under Armour releases the ‘Innovative’ ClutchFit Drive in time for Black History Month. A silver colored sneaker with a fully reflective upper (a feature that has come to be an Under Armour trademark), the [...]

Kareem Abdul-Jabbar is said to have worked closely with adidas on the 2015 Black History Month collection. Each adidas sneaker has a specific set of quotes and references: Crazy 8 – “Fundamentals are the Foundation for Excellence – ‘61 –‘65” The Crazy 8 features a canvas upper to pay homage to basketball shoes of the [...]

Continuing with the Black History Month sneaker releases, Jordan Brand gets in on the 2015 Nike BHM collection. Along with all the pieces from the Nike BHM collection, Jordan Brand is releasing a new colorway of the Air Jordan 1 High as well as the Air Jordan XX9 as part of this years’ Black History [...]

Nike has a new LeBron 12 colorway inspired by his superior athletic ability. Called the ‘23 Chromosomes‘, this new LeBron 12 colorway gets its name from basketball being so deeply embedded in LeBron James that it is in his DNA. Along with the official release, the DNA readings graphic seen on the Hyperposite upper panels [...]

Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed [...]

February 10, 2012 – Ben Berry For years Nike has released a limited set of sneakers in February to commemorate Black History Month and 2012 is no different. This year an entire pack of sneakers will be released, not just basketball sneakers but us being The Hoop Doctors and all I’m going to just focus [...]