Building on the thriving Retro sneaker market, FILA has been making moves to solidify their spot. This ‘New York Is For Lovers’ colorway of The Cage basketball sneaker is a collaboration between FILA and NY-based sneaker store RISE.
The ‘New York Is For Lovers’ colorway of the FILA Cage resembles the red FILA ’96 (originally named the FILA GH2 worn by Grant Hill in the 1995-96 NBA season) releases earlier in the year. Limited to 200 pairs,
Named after the hallowed ‘Cage’ basketball court on W. 4th in New York City, the version of FILA’s The Cage that has been releasing for the last two years is an updated version that replaces the original sole with the one off the FILA M’Squad and upgrades the plastic back with a very plush memory foam.
RISE is a very new sneaker boutique based out of Long Island that has been killing the competition with setting their store apart with a progressive shop design and digital customer interaction.
The ‘New York Is For Lovers’ colorway of the FILA Cage x RISE collaboration releases on June 27th at 8:30 PM at RISE in Long Island, NY with any remaining pairs going on the RISE webstore the following Monday evening.