Last weekend Under Armour, Foot Locker and reigning MVP Stephen Curry took fans in New York City on a journey they won’t soon forget to win 1 of 30 pairs of the limited-edition gold colorway of the newly revealed CURRY 3ZER0.
Beginning Saturday morning, Stephen hosted a scavenger hunt for fans to win a signed pair of his unreleased colorway in partnership with Foot Locker. As clues were dropped, fans either raced across Brooklyn, Chelsea or the West Village to be the first 10 to arrive at each location, before the 30 total lucky winners finally landed at the 34th St Foot Locker.
Copping one of 30 pairs of the CURRY 3ZER0 at Foot Locker wasn’t the end of the experience though, for these fans—they were then whisked to Foot Locker’s NYC 33 space, where to their surprise and delight, the unanimous MVP himself was waiting to congratulate the winners on their hustle. Curry met with each winner, signed the CURRY 3ZER0 footwear and took photos.
The CURRY 3ZER0 will drop on May 1 at Foot Locker and select retailers as Stephen prepares for another playoff run. The CURRY 3ZER0 limited-edition gold colorway will never be available at retail.