Under Armour

Steph Curry and the Golden State Warriors have been battling the Cavaliers since the beginning of this month. GS currently leads the NBA Finals 3-2. After getting roasted by the entire internet about the release of his Curry 2 lows, Stephan Curry is trying to redeem himself with the release of the new Under Armour [...]

The game needs him. He knows it. The Curry Two Black Knight is inspired by the average person who rises up and becomes brave enough to do what’s necessary to protect the city and community they are representing. Steph Curry is always ready to answer the call for his teammates and Dub Nation fans. Here [...]

The official announcement has been made: Stephen Curry has earned the top league honor for the second straight year and is only the 11th player in the history of the NBA to do so! Under Armour is celebrating Stephen’s outstanding achievement with the Curry MVP Back 2 Back Pack—a re-release of the Curry One MVP [...]

The Curry 2 is getting in on the action and UA created an Olympic inspired shoe. The Curry 2 USA is simple yet good looking. Under Armour took the simplistic approach when creating the Curry 2 USA. The all white upper serves as a base, while blue and red accents tie everything together. The blue [...]

The Curry 2.5 is now apart of UA’s line up. Stephen Curry is welcoming the post season with the release of a new sneaker model. The Curry 2.5 mixes the old with the new by including some of the most popular features of the older models. These features include the charged foam cushioning and herringbone [...]

Steph Curry, the soon to be two-time MVP and leader of maybe the greatest (and most entertaining) team in NBA history, is the most marketable and popular athlete in the world these days. His youthful look and exuberance make him relate-able to fans of all ages. Especially with kids and teenagers who are a huge [...]

Today, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the [...]

Under Armour is looking to cement the relationship between the brand and Stephen Curry with the Curry Two ‘The Storm’ release. For some reason, the official name of this colorway is ‘The Storm’ Under Armour Curry Two. Colored in different shades of grey, the black accents seen through the paint midsole paint speckles and textile [...]

Under Armour releases a new Curry Two colorway inspires by significant street name in Stephen Curry’s life. Officially called the ‘Haight Street’ Under Armour Curry Two, this new, blue colorway pays homage to “Haight Street”; a street in the Haight-Ashbury district in San Franciso. Most notable feature on this new Curry Two colorway is the [...]

Until becoming a paid professional, working in that sports doesn’t come with too many tangible rewards at first. When young, one of the most sought-after perks when you play at a consistantly high level (and with proper positioniong) is a sportswear connect. Everything from last name-branded apparel to team shirts are worn with pride. That [...]