Under Armour

Few understand the amazing highs and lows of the Playoff gauntlet better than Steph Curry, who has experienced the incredible euphoria of a championship twice, and the immense effort and dedication – both mentally and physically – that the journey requires. In homage to Stephen’s return and journey to the NBA Finals, Under Armour is [...]

The top prospects taking part in this year’s NBA draft combine will be wearing custom-made apparel from Under Armour and socks by Stance for the 2018 NBA Combine taking place from May 16-20 in Chicago. In its second year as the presenting sponsor of the Combine, Under Armour is providing all 69 participating players with [...]

Episode 3 of UA Basketball’s Shoot Your Shot Season 2 is now live on Youtube! “Shoot Your Shot” is an entertainment series from UA Basketball that focuses on conversations in basketball and culture with a late-night talk show vibe. Host Brandon Armstrong (B-Dot) – known for his NBA athlete impersonations and comedic personality on Instagram [...]

The Curry 4 is about Stephen’s insatiable desire to win more, to play more and to achieve more. The Curry 4 offers more control, via continuity; a seamless feel between the foot and the shoe with no break in period, offering more comfort than ever before. Traction is critical to Steph’s game; concentric circles, inspired [...]

Stephen Curry is returning to the post–season with a new attitude, drive, and focus to “Stare Down Destiny” and bring another championship back to the Bay Area. He will be doing so in the latest edition of his signature footwear line from Under Armour, the CURRY 3ZER0. Just like his game, Steph Curry’s signature shoe [...]

Last weekend Under Armour, Foot Locker and reigning MVP Stephen Curry took fans in New York City on a journey they won’t soon forget to win 1 of 30 pairs of the limited-edition gold colorway of the newly revealed CURRY 3ZER0. Beginning Saturday morning, Stephen hosted a scavenger hunt for fans to win a signed [...]

Stephen Curry will embark on his second annual summer tour with Under Armour beginning on Fri., Sept. 2. The reigning MVP will once again share his passion for the game with the next generation of players in Asia. Under Armour is celebrating the 2016 “Stephen Curry Asia Tour” with two new colorways of the Curry [...]

Today Under Armour kicks off the 11th annual Elite 24 basketball showcase with the unveil of the Elite 24 PE ClutchFit Drive 3. 24 of the nation’s best high school basketball players will demonstrate their skills on Elite 24’s iconic outdoor basketball court this weekend. Now entering its 11th year, the future superstars of tomorrow [...]

Under Armour has just unveiled the newest collaboration with the unanimous back-to-back NBA MVP Stephen Curry: Curry Lux. The new signature footwear collection features a variety of rich, premium leather and suede materials combined with a pinnacle signature basketball silhouette – the Curry One. The Curry Lux will be available as of August 5th with [...]

The shoe that broke the internet is back in a new colorway. That’s right, the Under Armour Curry Two Low returns tomorrow, July 9, in its “Select” edition. After a short break following the NBA Finals, Stephen Curry resumed basketball activities as the host of the SC Select Camp in the Bay and tomorrow a [...]