Draymond Green isn’t going anywhere. Sometimes, as higher-profile players approach unrestricted and restricted free agency, people like to craft urgent narratives that prove or suggest those same higher-profiles players or going to leave. The same has been happening with Green and the Golden State Warriors. At season’s end, Green with hit restricted free agency, where [...]
March 18, 2015
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Blogs
Greatness doesn’t come around very often. When it does, we sometimes manage to stop appreciating what some athletes are capable of accomplishing on a regular basis. We’ve done it to LeBron James, particularly since “The Decision.” Yeah, he was a hometown hero who carried the Cleveland Cavaliers to the 2007 NBA Finals. Yeah, James bolted [...]
March 9, 2015
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Blogs, David Kenyon
With a colorway inspired by Stephen Curry’s love for Sour Patch Kids is the ‘Candy Reign’ colorway of the Under Armour Curry One. This is the same colorway Stephen Curry wore en route to winning the 2015 NBA 3-Point Contest and becoming the official three-point champion of the world (until next February). Releasing alongside the [...]
Stephen Curry becoming the face of the basketball division at Under Armour was a excellent move to bring the brand into mainstream popularity. With the Curry One sneaker now out, a strong marketing campaign would propel the shoe into a position that Under Armour has never been in. Enter comedian Jamie Foxx as the face [...]
March 1, 2015
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Ben Berry, Exclusives, Kicks
With Stephen Curry starting in his second-straight All-Star Game (and this time in his first signature shoe), Under Armour laced him with the ‘Dark Matter’ colorway of the UA Curry One. For the ‘Dark Matter’ Curry One, Under Armour got the nickname from actual dark matter not being able to be directly seen, the material [...]
This season, Wizards shooting guard Bradley Beal told USA Today that himself and Wall are, “definitely the best backcourt in the league.” But, after his dismissal from the Warriors, former Head Coach Mark Jackson called Klay Thompson and Stephen Curry the, “greatest shooting backcourt in the history of the game.” Since then, the question of [...]
January 19, 2015
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Lists, R.S. De France
In 2013 when Stephen Curry left Nike for a Under Armour endorsement, the fact that the Swoosh didn’t see signature shoe potential in Curry was a deciding factor in the decision to join Team Armour. About 18 months into the deal and Under Armour is scheduled to release the Curry One basketball sneaker. The day [...]
Back in the 2009 NBA draft, the Golden State Warriors drafted sharp-shooting guard Stephen Curry as the seventh overall pick. The next to draft after them were the New York Knicks, who were actually planning to draft Curry as well, but ended up with Jordan Hill as the eight overall pick. During that night, little [...]
December 14, 2014
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Benjamin Felix Santos
Ever imagine Stephen Curry, the greatest shooter in NBA history, playing alongside Ray Allen, who used be the greatest shooter in NBA history? Me too. I may or may not have tried such a pairing in NBA 2k for an entire dynasty. There was just something about the triumvirate of Curry, Allen and Klay Thompson that [...]
December 11, 2014
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Blogs
In a few short years, Under Armour has tremendously impacted the basketball sneaker landscape with features in their kicks that have been present since inception now prominently seen on other sportswear company’s shoes. Most obvious of them all is the sky-high ankle collar. First seen on the Under Armour Charge BB, this extra ankle protection [...]