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Three limited edition pairs of the latest Jordan Brand signature sneaker for Chris Paul releases later on this month.   Inspired by CP3’s passion for fast cars, the Jordan CP3.VI Nitro Pack are guaranteed to be seen on your feet while blowing past someone on the court in true Chris Paul fashion or just casually [...]

The NBA may not be the most popular of the four major North American sports, but they definitely have the biggest individual superstars. That’s part of the NBA’s marketing appeal. They market players, while the NFL markets teams. Everything about a player is unique and helps make them the stars that they are. Even things [...]

These days it seems easier to receive a signature sneaker line than it might have been in years previous.  But any baller player will tell you that having your own sneaker line won’t guarantee success. Enter LeBron James. Around the time of the Nike LeBron VI release, the colorways available for sale for LeBron James’ [...]

Russell Westbrook certainly has a unique spin on the whole hipster/nerd chic fashion style. For years he has been wearing the Urkel-esque glasses that recently during the NBA Finals got all sorts of media attention. It seemed to be mainly the media who was trying to manufacture a feud between Durant/Westbrook and the Heat’s Wade/James [...]

Dallas Mavericks Coach Rick Carlisle this morning announced that the team has decided to suspend guard Delonte West for ‘conduct detrimental to the team’. Details are limited as to the incident, but apparently West had some sort of locker room incident after a Dallas win. Some are speculating the outburst was due to lack of [...]

Doesn’t Ivan Johnson just seem like one of those guys you’d want on your side in a streetfight? He is definitely one of the blue collar success stories in the NBA right now. While he might not be a Ben Wallace, he plays the game with same grit and intensity, almost like it may be [...]

You would think after acquiring Dwight Howard and Steve Nash, the time for the Los Angeles Lakers to remain outside of the rumor-mill had finally come. Apparently not. Los Angeles improved their roster by leaps and bounds this past summer, adding not only the likes of Howard and Nash, but also the offense-heavy presences of [...]

The first exclusive colorway of the adidas Rose 3 came in a popular adidas colorway but clearly that was just a taste of what is to come for the latest signature sneaker from Derrick Rose. Already being called the ‘Fresh Prince’ Rose 3, this pair draws its nickname from the colors of the shirt worn [...]

A couple years ago Marvel Comics previewed the NBA season by creating a comic book cover for each NBA team. It was pretty cool, and resonated with NBA fans and bloggers quite quickly going viral. Now, ESPN has teamed up with Marvel Comics to create an entire comic book dedicated to Lebron James “King of [...]

There wasn’t the same anticipation for the preseason as there was last year, given the NBA lockout had us waiting until almost Christmas, but hoop heads in our shop have been jonesin’ none the less. This looks to be another drama filled season. All eyes are on the champs to see if they can defend, [...]