If Nike really wanted to, they would just regurgitate the same sneakers from 2011 in new colorways, resurrect several basketball sneakers from their archive, and choose a few silhouettes to be used as a base for collaborative efforts with currently-popular brands and would sell just fine.
In 2013 look for the Elite series to return come NBA Playoff time…
Nike Basketball player of 2012? Rajon Rondo.
Right after switching endorsement deals to Reebok to Nike, Rajon Rondo was paired with Russell Westbrook to be the face of then-new Hyperfuse line. The Hyperfuse line was the first foray into the Swoosh life for Rondo as he quickly adjusted into other sneakers while awaiting the release of this year’s edition which came after the Olympic Games in London. Towards the end of last year’s lockout season, Rondo left the Hyperfuse behind and what he said was his favorite sneakers from the brand to play in which explains his footwear choices for this entire season thus far. Even after getting a few Player Exclusives of the Hyperfuse 2012, Rondo seemed to move past that and began lacing up whatever he wanted; regardless of NBA uniformity fine or release date. Check out 10 reasons why Rajon Rondo is the Nike Basketball Kourt Kicks Champion of 2012 below.
Nike Foamposite One – ‘Polarized Pink’
Nike Air Max 360 BB
Nike Foamposite One – ‘Fighter Pilot’
Nike Hyperdunk 2011 Elite
Nike Foamposite One – ‘Galaxy’
Nike Air Max Hyperposite PE
Nike Zoom Hyperenforcer
Nike Foamposite One – ‘Stealth’
Nike Zoom Huarache 2K4
Nike Zoom Hyperfuse 2011
Ben Berry is a writer based out of Orlando, FL by way of Baltimore, MD by way of New York City that grew up in New Jersey. After attending West Virginia University, Ben became involved with The Hoop Doctors and was made editor of the Kicks column. Add Ben to a Google+ circle of yours and follow his Twitter feed.
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