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September 28, 2012- Ben Berry During this past 161-day lockout that forced the ’11-’12 NBA season to a 50-game season, footwear companies had to impliment slightly different marketing techniques since basketball games weren’t being played and there was still product to promote. Nike Basketball ran their Basketball Never Stops campaign where the main focus was [...]

Back in early July when it was made official that the New York Knicks had signed the aging, yet surefire 1st ballot Hall of Famer Jason Kidd away from Dallas, many downplayed the move considering that Kidd is now 39 years old and has played in more than 1300 NBA contests. Kidd didn’t immediately help [...]

September 24, 2012 – Mohamed Abdihakim Detroit hasn’t made any gasp-worthy gaffs this off-season, and that in itself should be enough for fans. With some great picks in the drafts of the last two years–2010 (Greg Monroe), 2011 (Brandon Knight, Kyle Singler) and 2012 (Andre Drummond, Kim English)–, the Pistons look to be making positive [...]

September 24, 2012 – Allen Moll It’s been nearly 3 years in the making since it was announced that the New Jersey Nets were making the move to NYC’s biggest borough to be transformed into the Brooklyn Nets for next season. It’s been a tedious process rebuilding the roster and constructing the Association’s most extravagant [...]