Nike

Designed as a casual sneaker with performance basketball shoe tooling is the new Nike Hyperrev Low EXT. Since the Hyperrev Low EXT looks very much like a lowtop version of the first Hyperrev and nothing like the current edition, this reinforces my belief that the Hyperrev 2015 was really suppose to be Paul George’s first [...]

Inspired by the place where a young KD built endurance and character is the ‘Hunt’s Hill Sunrise’ Nike KD 8. As the story goes, Kevin Durant heard that he was too skinny to be as NBA player throughout his childhood. That experience fueled the many hours Durant spent running up Hunt’s Hill (which has a [...]

Named after the place where Kyrie Irving shaped his physique early on in his life is this new Kyrie 1 colorway. For the ‘Dungeon’ Nike Kyrie 1, this colorway nickname was inspired by the basement of Irving’s childhood New Jersey basement where he was said to have consistently lifted weights. The grey hues are easy [...]

Inspired by an amazing second-half perfomance a high school Kobe Bryant had lead his time to win their first state title in over 50 years is this new Kobe X Elite Low colorway. Directly pulling the colorway inspiration from the rival high school team is the aptly titled ‘Rivalry’ Kobe X Elite Low. Featuring a [...]

Inspired by a former car of Kevin Durant is this upcoming colorway of the recently-released KD8. For the ‘V-8’ Nike KD8, the colorway comes from the all-red Camaro than Durant picked up after going as the 1st overall pick in the 2007 NBA Draft. The actual “v-8” name is pulled directly from the engine type. [...]

Inspired by a specific time where Kobe Bryant played thru a lot of pain to win is this new Nike Kobe X colorway. As the story goes, while in high school en route to the state championships (which they went on to win), Kobe Bryant was playing with a broken nose from a game the [...]

Nike officially unveiled the Hyperdunk 2015 here in two upcoming colorways. Releasing in over 15 countries, the Nike Hyperdunk 2015 is said to get its futuristic design from the Nike Mag (the sneakers from Back to the Future II) and have hightop sneaker support while performing like a lowtop shoe. The Nike Hyperdunk 2015 saw [...]

Since playing in the same basketball games as a young Kyrie Irving in New Jersey as a kid, I feel personally invested in his success despite having a minuscule impact. That is definitely why this new Nike Kyrie 1 colorway stands out to me. Officially knows as the ‘Letterman’ Kyrie 1, this upcoming colorway of [...]

When the current NBA uniform and apparel contract with adidas reaches completion at the end of the 2016-17 season, Nike will begin its tenure as the official sportswear provider to the league. After agreeing to a eight-year partnership, terms of this outfitting deal differ in several key ways from the current NBA deal. The biggest [...]

Since coming under the Nike umbrella while still in high school, LeBron James has been touted as “King” and we were told by aggressive marketing that we aren’t just watching basketball history be made; we serve witness. This new Nike LeBron 12 reminds us. A very timely release with the NBA Finals underway, the ‘Witness’ [...]