Lebron James

Sometimes the basketball gods are cruel. This is one of those times. After surviving nearly 75 percent of the season, Derrick Rose has gone down. Again. He needs surgery to either repair or remove a torn meniscus in his right knee. Given that this is the second time he’s suffered the exact same injury on [...]

Continuing on the deep storytelling for the LeBron James siganture basketball sneaker line is the ‘Double Helix’ Nike LeBron 12. Playing off the inspiration that embedded in the DNA of LeBron James is basketball, the ‘Double Helix’ LeBron 12 is mostly burgundy (like a lot of DNA maps) and features a bright Volt and pink [...]

For the 2015 NBA All-Star Game in New York City, Nike drew up the ‘Zoom City’ collection for their players with signature sneakers. With NYC hosting the basketball festivities this year, the All Star ‘Zoom City’ pack (made up of the LeBron 12, Kyrie 1, KD 7, and Kobe X) gets their colorway inspiration from [...]

The latest colorway from the 12th sneaker Nike made for LeBron James takes its nickname from one of his most beneficial skills. Called the ‘Court Vision’ LeBron 12, this pair is inspired by how his eyes are constantly moving during a game; an uncanny skill. Featuring a reflective graphic pattern in flat black and Bright [...]

This season, Wizards shooting guard Bradley Beal told USA Today that himself and Wall are, “definitely the best backcourt in the league.” But, after his dismissal from the Warriors, former Head Coach Mark Jackson called Klay Thompson and Stephen Curry the, “greatest shooting backcourt in the history of the game.” Since then, the question of [...]

Nike has a new LeBron 12 colorway inspired by his superior athletic ability. Called the ‘23 Chromosomes‘, this new LeBron 12 colorway gets its name from basketball being so deeply embedded in LeBron James that it is in his DNA. Along with the official release, the DNA readings graphic seen on the Hyperposite upper panels [...]

Cleveland Cavaliers coach David Blatt has some brass ones. Losers of their last five, the Cavaliers are fading fast. They’re now owners of the Eastern Conference’s sixth seed, behind the Milwaukee Bucks, and are 1-8 without LeBron James, whose nine absences are a single-season career high. Asked about the Cavaliers still having a Big Two [...]

Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed [...]

Can’t believe we’re talking about this, but here it goes. As (probably baseless) rumors circulate about LeBron James’ future with the Cleveland Cavaliers, there has been limited uproar about some words he possibly shared with Dwyane Wade on Christmas Day. Below is a the video that started everything. Start watching around two and a half [...]

Rajon Rondo will not go gently into the good night. Whatever that means. Really, the All-Star point guard just won’t allow himself to be removed from the top-three NBA player conversation—which is weird, because, ya know, he’s never, ever been part of that discussion. “The top three NBA players in the league right now,” he said [...]