Kyrie 1

Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed [...]

Nike has been releasing signature sneakers for their athletes for 42 years. Kyrie Irving is the latest addition to that club and the ‘Dream’ Kyrie 1 is the first release from his series. Design queues for the Kyrie 1 sneaker were said to come from a skateboard, a brass instrument, and stars representing the Australian [...]