You knew that sooner or later, the endorsement deals would flow in for Jeremy Lin. While “Linsanity” isn’t as powerful as it was a month ago, he’s still a big international draw and should be for a while. Just ask Volvo who just signed him to a two year deal as their spokesperson. Lin already has an endorsement deal with Nike from 2010 when he signed with the Golden State Warriors, but our guess is that Nike is getting the better end of that deal now that Lin has blown up in popularity in both the US and Asian markets…
The Chinese-owned carmaker announced Monday that it had inked Lin to a two-year endorsement contract, with a focus on markets in the U.S. and Asia.
The New York Knicks basketball star burst into public consciousness last month as an undrafted, Taiwanese-American Harvard graduate who went from benchwarmer to star point guard and led the Knicks on an improbable winning streak.
“Jeremy Lin is the pride of the whole Chinese population, and we are excited to work with him,” Freeman Shen, president of Volvo Cars China, said at a press conference in New York. Volvo’s U.S. CEO, John Maloney, added that Lin “embodies the best of the human spirit” and was “an excellent fit for Volvo.”
Financial terms of his deal with Volvo were not disclosed.
“Growing up, I never had the super luxurious cars or watches or whatever it may be,” he said. “And for me to be able to find a car company that has high quality but is also affordable and relatable was very important,” Lin said.
Source: CNN Money
