Under Armour

Stephen Curry becoming the face of the basketball division at Under Armour was a excellent move to bring the brand into mainstream popularity. With the Curry One sneaker now out, a strong marketing campaign would propel the shoe into a position that Under Armour has never been in. Enter comedian Jamie Foxx as the face [...]

  [...]

With Stephen Curry starting in his second-straight All-Star Game (and this time in his first signature shoe), Under Armour laced him with the ‘Dark Matter’ colorway of the UA Curry One. For the ‘Dark Matter’ Curry One, Under Armour got the nickname from actual dark matter not being able to be directly seen, the material [...]

Inspired by the numerous amount of contributions that the African American community added to the entire world through different technological advances, Under Armour releases the ‘Innovative’ ClutchFit Drive in time for Black History Month. A silver colored sneaker with a fully reflective upper (a feature that has come to be an Under Armour trademark), the [...]

In 2013 when Stephen Curry left Nike for a Under Armour endorsement, the fact that the Swoosh didn’t see signature shoe potential in Curry was a deciding factor in the decision to join Team Armour. About 18 months into the deal and Under Armour is scheduled to release the Curry One basketball sneaker. The day [...]

In a few short years, Under Armour has tremendously impacted the basketball sneaker landscape with features in their kicks that have been present since inception now prominently seen on other sportswear company’s shoes. Most obvious of them all is the sky-high ankle collar. First seen on the Under Armour Charge BB, this extra ankle protection [...]

Kemba Walker has been seen in nothing but Under Armour since the 2011 NBA Draft. Even before playing a single minute of league play (remember that was a lockout year where the season didn’t start until Christmas Day that year) Walker has been putting on for Team Armour faithfully. Now with a revised logo, we [...]

A big reason why Stephen Curry went over to Under Armour after his Nike sneaker contract ended was because he saw how well the brand took care of one of his then-teammates. The eldest Splash Brother should definitely be feeling that UA love with this new colorway of the ClutchFit Drive releasing. Named after the [...]

Even though your shot may never look like that of Stephen Curry, your feet can look almost identical thanks to two of his Player Exclusive colorways of the Under Armour ClutchFit Drive releasing. Under Armour, once again, takes a unique approach to performance footwear by making athletic-not-aesthetic improvements to current footwear trends. No official word [...]

On Thursday morning the participants arrived at The Avenue Colleges gym for the first workout of this year’s Elite 24 festivities. After a light cardio workout, the participants were divided into groups to work on different skills at different stations. Then player rotation were formed to allow teams to rotate in-and-out seamlessly while scrimmaging. Not [...]