Under Armour

Inspired by Stephen Curry’s other favorite sport is this new Curry One colorway. For the upcoming ‘Golf’ Under Armour Curry One, the color-blocking inspiration comes from Curry’s aptitude on the course matching his prowess on the court. Aside from the green color, the Golf theme carries over on the inside tongue tag which reads “handicap-scratch” [...]

Under Armour’s basketball division has been trending upward for the last few years and aside from the monumental endorsement of Stephen Curry, many will mark the rise of the brand starting with the release of the ClutchFit Drive. Here we get an early look three of the Under Armour ClutchFit Drive 2 colorways that will [...]

As time goes on, I find myself delving deeper into all aspects of sneaker culture. Recently I teamed with Campless (sneakerhead data resource) to quantify the statistics that reigning NBA MVP Stephen Curry recorded in each colorway of the Under Armour Curry One and Under Armour ClutchFit Drive that he wore throughout the entire 2014-15 [...]

Inspired by Stephen Curry’s favorite football team is this upcoming Curry One Low colorway. When it comes to the ‘Panthers’ Under Armour Curry One Low pulls its color-blocking directly from the Carolina Panthers uniform colorway. It makes sense that the Panthers are Stephen’s favorite NFL team since his father, Dell Curry, spent years on the [...]

Becoming the most popular Under Armour sneaker by far, the Curry One Low is coming out to satisfy the clamors from Dub Nation and elder Splash Brother fans. For the ‘Warriors’ Under Armour Curry One Low, the colorway inspiration comes directly from the Golden State team colors. No gimmicks needed here for the first lowtop [...]

As the Golden State Warriors continue their NBA Playoff push, Under Armour is ready to release a new Curry One colorway inspired by The Bay. For the ‘Dub Nation’ colorway of the UA Curry One, the Golden State Warriors uniform colors serve as direct inspiration. This isn’t a never-before-seen colorway as Stephen Curry wore this [...]

In celebration of Stephen Curry being named the NBA Most Valuable Player, Under Armour is scheduled to release this new Curry One colorway. During the 2014-15 NBA season, Steph Curry set a new record (which he made last season) for three-point shots made in the regular season with 286, received the most All-Star fan votes, [...]

Inspired by the change in the Chinese Zodiac is ‘The New Year’ colorway of the Under Armour ClutchFit Drive Low. For ‘The New Year’ UA ClutchFit Drive Low, a goat (or ram depending who you talk to/where you live) head is on the tongue to acknowledge the new Chinese New Year animal. This colorway of [...]

At one time, Stephen Curry wasn’t looked at as an elite basketball player. Since those days are long over, Under Armour drew up this new colorway of his Curry One signature sneaker to remember times past. The ‘Underdog’ Curry One features reflective UA branding by the heel, three-circle graphics said to represent his beliefs & [...]

With a colorway inspired by Stephen Curry’s love for Sour Patch Kids is the ‘Candy Reign’ colorway of the Under Armour Curry One. This is the same colorway Stephen Curry wore en route to winning the 2015 NBA 3-Point Contest and becoming the official three-point champion of the world (until next February). Releasing alongside the [...]