Nike Basketball

For the 2015 NBA All-Star Game in New York City, Nike drew up the ‘Zoom City’ collection for their players with signature sneakers. With NYC hosting the basketball festivities this year, the All Star ‘Zoom City’ pack (made up of the LeBron 12, Kyrie 1, KD 7, and Kobe X) gets their colorway inspiration from [...]

Being in the last month of 2013, I can’t help but look ahead to basketball sneakers coming out next year so take a very early look at a few of the kicks the Nike Basketball division has scheduled for 2014. Presumably seen displayed here is the Zoom LeBron Soldier 8, Lunar Hyperdunk 2014, and Hyperposite [...]

Earlier in the year, former Jordan Brand brass Gentry Humphrey made mention that 2013 will see an onslaught of Nike Foamposite releases with two new pairs that he feels will rival the popularity that the ‘Galaxy’ Foamposite One from the 2012 All-Star Weekend caused. Recently, camera phone pictures of a yet-to-be-announced pair of the Foamposite [...]

Despite the entire Nike Basketball Elite collection being official announced late in March, different colorways of these signature sneakers updated specifically for the NBA Playoffs have began to circulate around. While much hasn’t been seen of the new Nike Elite sneakers for defending NBA Champion LeBron James or elder statesman of the league Kobe Bryant, [...]

Nike Basketball designed this years’ Easter pack inspired by the egg hunts that accompany this holy day. When it comes to the Easter sneakers for LeBron James, think of these as being mint. The inner lining will feature graphics giving further nods to symbolism often associated with Easter to some. The ‘Easter’ LeBron X Low [...]

Basketball on Christmas have become as much apart of the holiday routine as football is to Thanksgiving. Every year, you can bet that there will be marquee NBA games played throughout the day and this year is no different. A growing feature of these holiday games are the sneakers Christmas-themed sneakers high profile players will [...]

A new NBA season means a new signature sneaker for those players privileged enough, and without a doubt, Kobe Bryant is one of those players.  For his eighth signature sneaker with Nike, the Kobe 8 System has an added emphasis on being lightweight. With a snakeskin print purposely designed as such to play off of [...]

Since the unveiling at the 2012 Olympic Games in London a few months ago, the LeBron X has been a steady conversation topic since Team USA brought home the gold; mainly for the price. Now that $300+ rumor has been dispelled and it is known that the base model will retail for $180 with the [...]

September 28, 2012- Ben Berry During this past 161-day lockout that forced the ’11-’12 NBA season to a 50-game season, footwear companies had to impliment slightly different marketing techniques since basketball games weren’t being played and there was still product to promote. Nike Basketball ran their Basketball Never Stops campaign where the main focus was [...]

September 18, 2012 – Ben Berry Despite the fact that Team USA brought home the gold medal at this past Olympic Games in London over a month ago, Nike Basketball decided to continue the celebration by releasing the ‘Gold Medal Pack’ later on this month. The set will feature the current signature sneakers of Kevin [...]