New York City

Jeremy Lin has bounced around the NBA his entire career. You would have thought his storybook run with the New York Knicks during the 2011-12 campaign would have bought him protracted stability somewhere. It hasn’t. He has since played for the Houston Rockets, Los Angeles Lakers, Charlotte Hornets and, now, Brooklyn Nets, with whom he [...]

Stephen Curry becoming the face of the basketball division at Under Armour was a excellent move to bring the brand into mainstream popularity. With the Curry One sneaker now out, a strong marketing campaign would propel the shoe into a position that Under Armour has never been in. Enter comedian Jamie Foxx as the face [...]

Nike had NYC on lock during the 2015 NBA All-Star Weekend with multiple installations in different boroughs. We gave an exclusive look into the Nike SNKRS space, and now we are unveiling the latest sneaker in the Scottie Pippen signature line as seen on the man himself. With the Williamsburgh bank into the Nike Zoom [...]

While walking to a pop-up Nike installation at the corner of Bowery & Great Jones St in NYC, I didn’t know what to expect out of the event. Especially since when looking for routes to get in that area, a tire shop kept coming up as the location when searched by address. Walking to the [...]

Damian Lillard was named to the All-Star Game after Blake Griffin became unable to participate. adidas has this colorway of his first sneaker, the D Lillard 1, in the cut and officially announces that it will release. Made in a white-and-black color blocking to hook up to the 2015 NBA All-Star uniforms, the ‘NYC All-Star’ [...]

For the 2015 BBVA Compass Rising Stars Challenge are these specially-designed uniforms from adidas. What used to be known as the Rookie/Sophmore game starts off the basketball festivities during the NBA All-Star Weekend and the case could be made for this game being having better displays of basketball than the actual All-Star Game on Sunday. [...]

On April 1st in NYC, the guys from RUVILLA hosted their first ever VILLA Invitational basketball tournament at the Jordan Terminal 23 training facility is in New York City designed for Carmelo Anthony and the release of the Jordan Melo M10, his 10th signature sneaker with Jordan Brand. For those unaware, RUVILLA started as a [...]

Chris Paul is having a record year in his latest signature sneaker. While we know how #riquickulous Chris Paul might be, have you ever wondered what it would be like to move & train like CP3? Erected in the space where a pool would be in the bottom of the Hudson Hotel, the Jordan Brand [...]

Summer is a great time to run games of basketball outdoors anywhere there is a rim. Nike looks to make your one of your pick up games at the park a lot more exciting by giving you the chance to play in a game on a team with either Kevin Durant or James Harden. The [...]

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