lebron 12 xii

Since coming under the Nike umbrella while still in high school, LeBron James has been touted as “King” and we were told by aggressive marketing that we aren’t just watching basketball history be made; we serve witness. This new Nike LeBron 12 reminds us. A very timely release with the NBA Finals underway, the ‘Witness’ [...]

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3 weeks ago, LeBron James posted on his Instagram feed (before his annual hiatus from social media during the NBA Playoffs) a picture of him sitting in front of a large promotional black sneaker box with Sprite green trim with the caption: Special package coming soon….. 1-100 #LeBronsMix #Nike #Beats During Game 5 of the [...]

Inspired by Akron, Ohio’s history in the rubber-making industry is the black ‘Rubber City’ Nike LeBron 12 EXT. LeBron James isn’t the only noteworthy thing to come out of Akron, Ohio. The city is widely known for factories which many of them make rubber goods (mainly tires) and then ship them around the world. A [...]

A little over 11 years after LeBron James wore a very Timberland boot-esque sneaker during All Star Weekend. Now Nike is revisiting that colorway for the EXT version his current shoe; the LeBron 12. Instead of using the standard Nike LeBron 12, the EXT edition (constructed more for casual wear than on-court performance) was used [...]

Sneaker colorways are at an all-time high with the nickname inspirations and backstories. The first colorway of the LeBron 12 Low is a perfect example of that. Brilliantly called the ‘LeBronald Palmer’ Nike LeBron 12 Low, the new lowtop silhouette features an Air Max cushioning unit in the heel; something that has come to be [...]

The latest colorway from the 12th sneaker Nike made for LeBron James takes its nickname from one of his most beneficial skills. Called the ‘Court Vision’ LeBron 12, this pair is inspired by how his eyes are constantly moving during a game; an uncanny skill. Featuring a reflective graphic pattern in flat black and Bright [...]