lebron 12

This is a good LeBron 12 colorway with a cool backstory. When it comes to an athlete like LeBron James, the sky is the limit. Just the following day after LeBron James chose to opt(ion) out of his Miami Heat contract, there was a lot of talk on the social networks about the possibility that [...]

Continuing on the deep storytelling for the LeBron James siganture basketball sneaker line is the ‘Double Helix’ Nike LeBron 12. Playing off the inspiration that embedded in the DNA of LeBron James is basketball, the ‘Double Helix’ LeBron 12 is mostly burgundy (like a lot of DNA maps) and features a bright Volt and pink [...]

For the 2015 NBA All-Star Game in New York City, Nike drew up the ‘Zoom City’ collection for their players with signature sneakers. With NYC hosting the basketball festivities this year, the All Star ‘Zoom City’ pack (made up of the LeBron 12, Kyrie 1, KD 7, and Kobe X) gets their colorway inspiration from [...]

Nike has a new LeBron 12 colorway inspired by his superior athletic ability. Called the ‘23 Chromosomes‘, this new LeBron 12 colorway gets its name from basketball being so deeply embedded in LeBron James that it is in his DNA. Along with the official release, the DNA readings graphic seen on the Hyperposite upper panels [...]

Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed [...]