Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed [...]
Kobe Bryant is the only NBA player to do a lot of things, including having the only Nike Elite version of a signature sneaker (made specifically for the Playoffs) carry over into a new basketball season from the previous. Ever since returning to the active list, the Swoosh has kept a steady stream of new [...]
When Nike unveiled the Kobe 9 Elite, many would-be consumers would be turned off by the height of the sneaker but Nike has the remedy for that with this lowtop version. We were first introduced to the Kobe 9 Elite Low a few months back with the two colorways that saw a limited release overseas [...]