Kevin Durant

Choosing which sneakers to wear is one of those choices that not everyone faces. Sneakerheads pride themselves with having as many footwear options as possible, but how many of those with mass amounts of basketball kicks put them to their intended use? Kevin Durant does. KD took to his Twitter account recently to ask his [...]

The superhero theme continues for the premiere Nike Basketball players past their upcoming Nike Elite signature sneakers with this new ‘Superhuman’ Air Hyperflight set. Player association of each pair can be made thru the graphics on each of the Air Hyperflight uppers.  The pair for Kevin Durant features a strong blue color with lightning bolts [...]

Continuing what was first launched last year for post-season play, Nike Basketball introduces the Nike Elite 2.0 series in time for the start of the NBA Playoffs. On the Kobe 8 System Elite, the Black Mamba or snake theme is seen thru detailing on all visible Swoosh branding. A carbon fiber shank can be seen [...]

When it comes to Kyrie Irving, the Cleveland Cavaliers can’t be too careful. All of 20 years old, Irving appears fated to be a top five player in the NBA at some point. Already, he’s one of just four players in the league averaging at least 20 points and fives assists per game while shooting [...]

Carmelo Anthony’s latest injury is both serious and not-so-serious. The New York Knicks’ star forward left Monday night’s game against the Cleveland Cavaliers with a bruised right knee and did not return. Though he himself asserted that it wasn’t serious at all, any bump or bruise New York’s leading scorer suffers is cause for major [...]

  Focused on the idea that when put in the position to excel and given the right amount of motivation, that paves the way for astounding feats.  That is the idea that Nike is going for with their new ‘Give Me The Ball’ campaign. Featuring the song ‘NAME’ by Kendrick Lamar, the first commercial from [...]

January 25th, the Oklahoma City Thunder beat the Sacramento Kings 105-95 in what could possibly be their game in Sacramento as the majority owners of the Kings have agreed to a deal moving the team to Seattle which played home to the Thunder when they were called the Supersonics. Once it was clear the Thunder [...]

To celebrate the 2013 NBA All-Star Weekend in Houston, Nike expanded on the very popular Galaxy releases from 2012 by turning the signature sneakers of the Swoosh’s three marqee players into their planet.  Called the Nike Space Program pack and abbreviated as NSP and the initials of the respective player, the inspiration works well since [...]

Kevin Martin was essentially considered a one-year rental upon joining the Oklahoma City Thunder, but he may now be here to stay. Most scoffed at the notion of him replacing James Harden as the end-all for Oklahoma City’s bench, yet he’s thrived off the pine and the Thunder are just as dominant (if not more) [...]

In a season that started with the promise of four All-Stars joining together on a championship quest, the Los Angeles Lakers stumbled through their first big test of the season. Despite their troubles, the Lakers problems are fixable. Losses are just that, but the Lakers going 0-4 against some of the best teams in the [...]