kd 7

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First seen on a pair of Nike Dunk SBs, the ‘What The…’ theme has carried over onto popular basketball silhouettes. Now we know Kevin Durant’s current sneaker is the next sneaker to get the mash-up treatment. Taking elements from damn near every KD 7 that came out, the ‘What The…’ Nike KD 7 is the [...]

It is widely publicized that Kevin Durant had ambitions to be a weatherman when he was younger if basketball didn’t become a focus. Inspired by that idea is the ‘Weatherman’ colorway of the Nike KD7. Featuring doppler radar graphics on the Hyperposite heel, the ‘Weatherman’ KD7 is colored mostly green to represent the chromakey that [...]

Nike continues the tradition of releasing a special colorway for Kevin Durant’s aunt with the ‘Aunt Pearl’ KD 7. Inspired by the angel tattoo on Kevin Durant’s back, the ‘Aunt Pearl’ colorway of the Nike KD 7 is a Premium release colored in mostly white with gold branding accents and minimal pint hits seen in [...]

Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed [...]

After the official unveiling of the Nike KD7 and already seeing upcoming colorways months in advance, the Swoosh is already opening up the new Kevin Durant sneaker for personalization thru the Nike iD program. As far as the personalized options go, on the first screen you are given the option for a solid Hyperposite panel [...]