With Father’s Day just around the corner, Foot Locker has created a commercial with some of the top draft prospects reflecting on the impact their dads have had on their journeys to the NBA. In the video De’Aaron Fox, Jayson Tatum and Jonathan Isaac talk about how their relationships with their fathers helped them get [...]
June 14, 2017
Anou Enright
Offbeat
Last weekend Under Armour, Foot Locker and reigning MVP Stephen Curry took fans in New York City on a journey they won’t soon forget to win 1 of 30 pairs of the limited-edition gold colorway of the newly revealed CURRY 3ZER0. Beginning Saturday morning, Stephen hosted a scavenger hunt for fans to win a signed [...]
March 9, 2017
Anou Enright
Kicks
Foot Locker announced the release of its newest commercial ‘Stand Out’ featuring Draymond Green. Former girl group singer, Michelle Williams, and former basketball star, Horace Grant, co-star in spot celebrating the supporting cast of famed squads. The ad shows Green as a talented but sometimes overshadowed power forward on one of the league’s strongest squads. [...]
August 9, 2016
Anou Enright
Offbeat
Foot Locker has a new campaign featuring James Harden and the adidas Ultra Boost. ‘James Harden’s Inner Voice’ is a commercial highlighting Foot Locker’s back-to-school campaign. The spot features NBA star James Harden and the voice of actor Colin Farrell. Here is what Foot Locker had to say about the campaign: The commercial opens on [...]
July 28, 2016
Anou Enright
Kicks
Foot Locker launched two 30-second commercials featuring top Draft prospect Ben Simmons. The brand’s latest spots focus on Simmons seeking advice for his upcoming rookie season. In the first spot “It’s Not Real Yet” – set prior to the Draft – Simmons produces his own, homemade Foot Locker commercial alongside a life-sized papier-mâché version of [...]
June 21, 2016
Anou Enright
Offbeat
This is very likely to be the best Team Jordan release in 2016. Even though the original Jordan Jumpman Team II colorway is only available for pre-order on the Foot Locker webstore, the sneaker retailer quietly released this new Gym Red colorway. Late last year, early pictures of the Jordan Jumpman Team II made their [...]
As an update to the existing Foot Locker mobile app is Shoemoji; the sneaker icon keyboard. Featuring every Air Jordan (along with two Jordan 6 & Jordan XX9 options), the Shoemoji keyboard also has the current signature sneaker of LeBron James, Stephen Curry, Derrick Rose, Damian Lillard, Kevin Durant, John Wall, Chris Paul, Kyrie Irving, [...]
Kemba Walker has been seen in nothing but Under Armour since the 2011 NBA Draft. Even before playing a single minute of league play (remember that was a lockout year where the season didn’t start until Christmas Day that year) Walker has been putting on for Team Armour faithfully. Now with a revised logo, we [...]
When an athlete with a signature sneaker with his name on it opts for a team shoe, it should be noted. That has been the case with the Zoom Soldier series; the team shoe series that Nike made for LeBron James back in 2007. For the eighth version, the Nike Zoom LeBron Soldier 8 Premium [...]