April 30, 2012 – The Hoop Doctors Last week we gave you a sneak peek at the Brooklyn Nets campaign through a leak of their theme and logo. Well today the Brooklyn Nets have officially launched their new brand, and sure enough #HelloBrooklyn and Black and White are front and center. Check out the ad [...]
Wednesday 16th July 2025,
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Brand
Jeremy Lin’s Brand Estimated to Be Worth $14M
February 15, 2012 – The Hoop Doctors This is an overnight success story for the ages. All things seemed to have aligned in order for Jeremy Lin to be front and center. And it looks like he’s about to cash in. The New York Times reports that Lin has helped push up television ratings for the [...]
Lebron’s ‘Q Score’ Plummets With His Reputation
September 14, 2010 – Dr. J-Water How do you measure an athlete’s reputation with fans? Pretty much every basketball blog in the entire blogsphere has either posted, polled, or asked the question: “Has your opinion of Lebron James changed since his ESPN special on ‘The Decision’?”. But still that all seems a bit anecdotal and [...]
LeBron Thanks Cleveland, But is it Too Late?
August 9, 2010 – Kevin Burke From the moment LeBron made the heavily scrutinized decision to “take his talents to South Beach” and join the Miami Heat, in a seemingly easier route to an elusive NBA Championship, I thought that he should have been applauded rather than hated. The fact that he willingly put himself in the crossfires, [...]
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