We now live in a world where organizations have their own, highly active and interactive twitter pages that often resemble those of a fan or an individual as opposed to a more buttoned up business.
That makes for some humorous situations, like when a team is getting absolutely destroyed in a playoff game. There are three methods to handle this as an official team twitter account: just post score updates and the few highlights available of your team which is a bit tone deaf, acknowledge the whooping while staying positive, or just plain making fun of yourselves and the current situation.
Thankfully for NBA fans, the Hawks chose option three last night.
Here is what they tweeted in the midst of the Cavaliers record-breaking three-point barrage last night:
— Atlanta Hawks (@ATLHawks) May 5, 2016
No description necessary, this perfectly encapsulates last night’s game for Atlanta.
Here was their halftime score update:
Halftime pic.twitter.com/WxQhCekA5L
— Atlanta Hawks (@ATLHawks) May 5, 2016
They also shared a few GIFs to sum up what Hawks fans were feeling throughout the game.
Initially, anger…
Enough with the corner three's @cavs pic.twitter.com/icZDUYAKvR
— Atlanta Hawks (@ATLHawks) May 5, 2016
False positivity while trying not to keep from crumbling…
This is fine pic.twitter.com/Iw8Kc7Sdds
— Atlanta Hawks (@ATLHawks) May 5, 2016
And one last slightly sarcastic tweet Thursday morning…
The ?? came up today.
— Atlanta Hawks (@ATLHawks) May 5, 2016
You have to appreciate the Hawks ability to make light of a bad night on the court, we salute you Atlanta Hawks official team Twitter account.
