We’ve all heard of these popular daily deals or daily coupons sites like ‘GroupOn’ popping up like wildfire. It seems that the Hawks’ Tracy McGrady is trying to use his popularity on social networks to get in on the trend at the ground floor. His web business launched yesterday is called TMacsDeals.com and features mainly products from his partners at adidas, Lids, Dicks Sporting Goods, and Best Buy. McGrady has apparently partnered up with social media influencer management firm Engager Media on the venture.
With the growing maturity of social media, it’s no longer a secret that distributing discounts and other promotional offers via social platforms can be a great way to increase sales for professional or personal brands, and, of late, we’ve seen a host of sites offering promotions and discounts in collaboration with celebrities as a way of increasing visibility.
But professional athletes launching their own daily deals site? Not as much. In what is likely a first for the NBA (if not professional sports), we’ve learned that the NBA’s Tracy McGrady has launched his own daily deals website, called TMacsDeals.com. For those unfamiliar, McGrady is a seven-time NBA All-Star whose career has spanned 15 years and six different teams. The former scoring leader currently plays for the Atlanta Hawks.(via)
I’m all for NBA players using their tremendous wealth to build businesses, invest, or just buy-in to existing successful businesses, but I’m sure there are some Hawks fans out there that would prefer he focus on basketball for the time being. Or maybe this latest venture by Tracy McGrady is a sign of things to come? Namely, retirement…
