In 2014, social media paired with someone who is recognized as a celebrity is a powerful thing. That combination can create awareness of anything as seen by the relevance of Dwyane Wade’s WADE Brand subsidiary under Chinese sportswear company Li-Ning. On his Instagram feed, Dwyane Wade posted a picture of five new colorways of the [...]
Sunday 31st August 2025,
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WADE Brand
Dorell Wright & Will Bynum Sign Li-Ning Sneaker Endorsement Under Dwyane Wade Brand
After news of Dwyane Wade not renewing his Jordan Brand contract to start Brand WADE under Chinese sportswear company Li-Ning shook the internet & sneaker community in late 2012, the hype behind the new signature line fizzled due to a lack of a wide US release of the shoes. At the time of posting, Li-Ning [...]
Rick Ross Goes To Heat Game In Air Yeezys, Leaves With Li-Ning Way Of Wade
They really can’t hold Rick Ross back anymore, namely Reebok when it comes to his sneaker selection, as proved by the kicks Rozay brought out while courtside at Game 2 of the Miami Heat/Chicago Bulls NBA Playoff series. For the 37 point blowout of the Bulls at the American Airlines Arena in Miami, Rick Ross [...]
SNEAK-A-PEEK: Li-Ning WADE All City
While over where I am in the Western Hemisphere and all, the Li-Ning Way of Wade isn’t available to us right now save for the about 150 pairs that are in the US right now that aren’t owned by Dwyane Wade. It is about to hurt that much more for those anxiously waiting for their [...]
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