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Since Brandon Jennings was the first basketball player that Under Armour sponsored, its no doubt that he gets special treatment from the brand. If the Player Exclusive pairs of the Under Armour Torch or Under Armour Bloodline haven’t been proof of that, the multiple pair of the yet-to-be-released lowtop version of the Spine Bionic certainly [...]

While Penny Hardaway campaigns for a roster position on the Miami Heat, he recently spent an entire day on Instagram reminding the world just how many exclusive sneakers he has.  The year 2012 saw the return of his Air Penny line with a new signature silhouette, as well as new colorways of the four models [...]

The last couple of seasons we have seen just how tough it is to beat Miami’s ‘Big Three’ in a 7-game series. Sure the Mavs pulled it off for the title two years ago, but this season Miami proved they could win when it counted and the Big Three became champions. Everyone knows that defending [...]

September 4, 2012 – Ben Berry For the ’12-’13 NBA season, Carmelo Anthony will be lacing up the Jordan Melo M8 Advance; an updated version of last season’s Melo M8. Here we get to see the ‘Italian Icy’ colorway thru Carmelo’s Instagram account. University Blue-colored Hyperfuse material lays over Cement Grey mesh and has features [...]

August 31, 2012 – Ben Berry Melo took to Instagram providing the best pictures yet of the upcoming Jordan Melo M8 Advance, an updated version of his Melo M8 sneaker from last season.  Not only did we get an early look at three pairs of his next signature sneaker, but he also provided the inspiration [...]

August 27, 2012 – Ben Berry During an off-season that has dramatically changed the dynamic of the Philadelphia 76ers, Andre Iguodala left the team for blue-and-yellow pastures in the form of the Denver Nuggets and Andrew Bynum joined the organization. [...]

July 30, 2012 – Allen Moll With more than 50 million users worldwide, the photo sharing program, ‘Instagram’, has become very popular among celebrities, especially NBA players.  Players like JaVale McGee, showing us more of his wackiness, and All Star Kevin Love have been especially busy on Instagram, with Love posting several pics of Team [...]