dew

Mountain Dew announced over the summer that the brand would honor brand athlete and NBA MVP Russell Westbrook with a truly unique fashion outfit for his wardrobe: the first ever Triple-Double Breasted Suit. And just in time for tipoff of the 2017-2018 NBA season, the suit has arrived. Created by American menswear designer Mark McNairy, [...]

Fresh off NBA MVP Russell Westbrook’s award for Best Male Athlete at the 2017 ESPY Awards, Mountain Dew is continuing to celebrate his historic season by unveiling the one-of-a-kind “Assists by Russ” Messenger Bot, which will give consumers and NBA fans alike a unique inside look at the reigning NBA MVP. Created by Mtn Dew, [...]

With a newly minted MVP trophy now adorning Mountain Dew athlete Russell Westbrook’s trophy room, the brand is honoring him with a truly unique fashion outfit for his wardrobe: the first ever Triple-Double Breasted Suit. Created by American menswear designer Mark McNairy, the Triple-Double Breasted Suit pays homage to Russ’ record breaking season and “Don’t [...]

With April Fool’s Day right around the corner, NBA All-Star and DEW athlete Giannis Antetokounmpo got a chance to mess with several fans who sat down to catch a ride at a fake bus shelter. Yesterday, Giannis leaked his phone number to his 192K followers on Twitter, giving NBA fans nationwide the opportunity to reach [...]

As we look ahead to NBA All Star weekend, Mountain Dew releases its new ad featuring DEW partner and MVP candidate Russell Westbrook. In Don’t Do They, Russell and DEW challenge ‘they,’ instigating a culture that pushes boundaries and encourages people to “do you.” Westbrook is an athlete who constantly challenges the status quo, inspiring [...]