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September 28, 2012- Ben Berry During this past 161-day lockout that forced the ’11-’12 NBA season to a 50-game season, footwear companies had to impliment slightly different marketing techniques since basketball games weren’t being played and there was still product to promote. Nike Basketball ran their Basketball Never Stops campaign where the main focus was [...]

August 3, 2012 – Ben Berry Between the ’92 and ’96 Olympic Games, the role of Scottie Pippen went from becoming a role player to a certified key component for the Chicago Bulls. [...]