Remember when we used to play basketball with peach baskets? No? Good, us either. But it happened. Trust us, it really did. The game of hoops has come a long way since having to climb a ladder to fish the ball out of a peach basket. Just the simple change of putting a small hole in the bottom of the basket to enable players to poke the ball out using a broomstick without having to climb a ladder was a big evolution at that particular time.
In the same manner that each individual sport has evolved from its humble beginnings into the complex games we know and love today, Gatorade wants people to recognize their evolution as well. Remember when people used to drink water to rehydrate themselves while playing sports? Neither do we. Our love for Gatorade grew with our love for the game, and specifically influenced by the GOAT, Michael Jordan. Check out this new Gatorade spot that is airing for the first time tonight, giving you a glimpse of the evolution of sport, and where they fit into it all….(plus it has some throwback video of the GOAT, so how can you go wrong):
