Offbeat

Kobe Bryant has appeared to transition into post NBA life well as he has appeared to focus his maniacal level of drive and determination to other facets of his life such as business, family, Musecage and other things one would imagine. That doesn’t mean his love for the game of basketball has completely left him [...]

The Philadelphia 76ers are very high on their prized rookie and No. 1 pick in the 2017 NBA Draft Markelle Fultz. They traded three 1st round picks to move up two spots to draft him and are clearly convinced that he is the biggest star in the 2017 draft class. Apparently Fultz’s peers don’t agree. [...]

LeBron James is somewhat of a superhero on a basketball court as a 6’8″, 260 lb. force of nature with incredible, strength, lightning speed, elite explosiveness and the basketball I.Q. and play-making ability to maximize his physical gifts. Apparently he is a superhero in the water as well, call him LeBraquaman! There was a piece [...]

The 2017-18 season is officially two months away and that means it is time for them to release their initial MVP odds. With all of the high-profile player movement (with still more to come potentially) this summer, who is your favorite to win the MVP this season? Will Russell Westbrook dominate again and follow up [...]

With the transition to Nike as the official apparel and jersey provider for the NBA for the 2017-18 season, teams have been unveiling their new Nike uniforms the past few weeks. Most have made minor adjustments, some have virtually changed nothing and others have used the opportunity to completely change their design. Now that most [...]

The NBA 2K franchise has become a phenomenon that has taken the NBA world and its fans around the world by storm since it’s inception in 1999 and even more so this past decade. The 2K18 version of the series will be released on September 19, 2017 and features Kyrie Irving in a Cavaliers uniform [...]

We all know that the NBA and NBA franchises are usually at the forefront of technology and innovation and more willing to experiment with new things. The Miami Heat are following that trend by becoming the first professional sports team (probably any team for that manner) to completely do away with the printed paper ticket [...]

Professional sports and patience are two words that don’t really exist in unison in almost any situation. The business of professional sports is a highly competitive and potentially profitable venture for a franchise and its owners and front office personnel don’t have much patience for losing. Because of this, most coaches are given a very [...]

Fresh off NBA MVP Russell Westbrook’s award for Best Male Athlete at the 2017 ESPY Awards, Mountain Dew is continuing to celebrate his historic season by unveiling the one-of-a-kind “Assists by Russ” Messenger Bot, which will give consumers and NBA fans alike a unique inside look at the reigning NBA MVP. Created by Mtn Dew, [...]

With a newly minted MVP trophy now adorning Mountain Dew athlete Russell Westbrook’s trophy room, the brand is honoring him with a truly unique fashion outfit for his wardrobe: the first ever Triple-Double Breasted Suit. Created by American menswear designer Mark McNairy, the Triple-Double Breasted Suit pays homage to Russ’ record breaking season and “Don’t [...]