Sunday 24th June 2018,
The Hoop Doctors

Dew Unveils the “Assists by Russ” Messenger Bot

Dew Unveils the “Assists by Russ” Messenger Bot

DEW assists by russ

Fresh off NBA MVP Russell Westbrook’s award for Best Male Athlete at the 2017 ESPY Awards, Mountain Dew is continuing to celebrate his historic season by unveiling the one-of-a-kind “Assists by Russ” Messenger Bot, which will give consumers and NBA fans alike a unique inside look at the reigning NBA MVP.

Created by Mtn Dew, “Assists by Russ” lets NBA fans get inside of the mind of Russell Westbrook via scripted AI conversations.

The Russ Bot will have over 200 unique responses that answer questions across the style, fashion and art spaces – he’ll even “assist” fans on their fashion choices. It will also have a section that showcases his 2016/2017 season statistics so that fans can relive his record 42 triple-double performances and more.

The Russ Bot, which is now open to the public, can be accessed here.

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