Offbeat

By now, we should all know how seriously LeBron James takes Halloween. If you don’t, ask any member of the Golden State Warriors about the effort he put into serving desserts at his 2016 shindig. So of course James hosted a Halloween party on Monday night. And of course his costume was terrifying. He went [...]

Mountain Dew announced over the summer that the brand would honor brand athlete and NBA MVP Russell Westbrook with a truly unique fashion outfit for his wardrobe: the first ever Triple-Double Breasted Suit. And just in time for tipoff of the 2017-2018 NBA season, the suit has arrived. Created by American menswear designer Mark McNairy, [...]

Fox Sports went out on a limb for a new marketing campaign for the New York Knicks in the past week that included New York City subway advertisements that either said “Hopeless” or “Hopeful” about the Knicks. As you can surmise, New Yorkers responded to and constantly shared all of the “Hopeless” versions you could [...]

Life is great in Silicon Valley right now. It is home to maybe the greatest team in NBA history coming off an NBA championship and it is the hub of the tech explosion and massive amounts of money in a concentrated area. Add these factors together and you have an extreme desire and premium on [...]

We live in a world driven by social media and an insatiable desire for sports content around the clock. Sports fanatics are scanning every blog they can to soak in as much knowledge as they can about their favorite sport, team or player. This sort of coverage can lead to hyper-focused coverage of one team, [...]

For the first time in maybe a decade, the Sacramento Kings seems to be a professionally run organization and seem to have a new lease on life coming into the 2017-18 season with a newer arena, new logo, new uniforms, some exciting young talent, veteran leadership and now a new court design. The Kings have [...]

The Golden State Warriors organization from top to bottom is operating in a state of true professional sports nirvana at the moment as the defending NBA champs, the most talented roster in NBA history, a beautiful new arena and seemingly endless profit. They are on their way to being the most high-profile NBA team since [...]

“Trust The Process” has become one of the buzziest of phrases or slogans in professional sports over the past half decade or so as that was the mantra of former 76ers general manager Sam Hinkie and his strategy for turning around the franchise from the ground up through draft picks, asset acquirement and frankly, tanking. [...]

For jersey fanatics like myself this off-season has been especially exciting as virtually every NBA team is unveiling some sort of updated or completely re-done uniforms for the 2017-18 season with the move to Nike as the league’s official apparel sponsor. Most team have unveiled their normal home and away uniforms and many chose to [...]

According to New York Daily News, the Champions Basketball League filed a $250-million lawsuit against the BIG3 for allegedly taking their players and ideas. Filed by CBL founder Carl George at the Manhattan Supreme Court on Friday (September 1), the lawsuit alleges Ice Cube and BIG3’s co-founder Jeff Kwatinetz only warmed up to the CBL [...]