Say what you will about David Stern, but he’s never afraid to try a venture that may potentially help the globalization of his brand.
National Basketball Association Commissioner David Stern has held talks with executives at IMG Worldwide Inc. about establishing a professional league in India, two people with knowledge of the discussions said.
IMG, the New York-based sports-management agency that represents Roger Federer, and Reliance Industries Ltd., the company controlled by Mukesh Ambani, Asia’s richest man, formed IMG Reliance in 2010 to develop sports and entertainment in the world’s second-most populous nation behind China. The company signed a 30-year contract with the Basketball Federation of India that allows for the start of a professional league.
Source: bloomberg
