Official Releases

When NBA players are signed to shoe endorsements, the goal is not just to be another player on a company’s roster, but to be a signature player with their named attached to the sneakers they are promoting. Allen Iverson and his lifetime deal with Reebok is one that continues to be valuable for the brand. [...]

Inspired by Stephen Curry’s other favorite sport is this new Curry One colorway. For the upcoming ‘Golf’ Under Armour Curry One, the color-blocking inspiration comes from Curry’s aptitude on the course matching his prowess on the court. Aside from the green color, the Golf theme carries over on the inside tongue tag which reads “handicap-scratch” [...]

Inspired by the place where a young KD built endurance and character is the ‘Hunt’s Hill Sunrise’ Nike KD 8. As the story goes, Kevin Durant heard that he was too skinny to be as NBA player throughout his childhood. That experience fueled the many hours Durant spent running up Hunt’s Hill (which has a [...]

If the Jordan 10 was the silhouette for the first half of the year, then the Jordan 7 is definitely the spotlighted Air Jordan for the last half of 2015 as seen with the re-release of this OG colorway. Making its first return since 2011, the ‘Bordeaux’ Jordan 7 is an original colorway from 1992 [...]

Named after the place where Kyrie Irving shaped his physique early on in his life is this new Kyrie 1 colorway. For the ‘Dungeon’ Nike Kyrie 1, this colorway nickname was inspired by the basement of Irving’s childhood New Jersey basement where he was said to have consistently lifted weights. The grey hues are easy [...]

Inspired by an amazing second-half perfomance a high school Kobe Bryant had lead his time to win their first state title in over 50 years is this new Kobe X Elite Low colorway. Directly pulling the colorway inspiration from the rival high school team is the aptly titled ‘Rivalry’ Kobe X Elite Low. Featuring a [...]

Inspired by the AAU basketball team that Damian Lillard played on as a kid in California is this new adidas D Lillard 1 colorway. For the ‘Oakland Rebels’ adidas D Lillard 1, the nickname comes directly from the youth basketball program in Oakland, California that Damian was apart of. During his tenure with the team, [...]

Inspired by a former car of Kevin Durant is this upcoming colorway of the recently-released KD8. For the ‘V-8’ Nike KD8, the colorway comes from the all-red Camaro than Durant picked up after going as the 1st overall pick in the 2007 NBA Draft. The actual “v-8” name is pulled directly from the engine type. [...]

Inspired by a specific time where Kobe Bryant played thru a lot of pain to win is this new Nike Kobe X colorway. As the story goes, while in high school en route to the state championships (which they went on to win), Kobe Bryant was playing with a broken nose from a game the [...]

In a somewhat terrifying letter posted on the official Nike News site, Marvin the Martian introduces the Jordan Super.Fly 4. Blake Griffin has been the face of the Jordan Super.Fly series since the Super.Fly 2 which is why it makes sense that he is specifically mentioned in Marvin’s letter as being the chosen one to [...]