Any company that aligns themselves with Drake will get extra eyeballs they wouldn’t get otherwise.
Going away from the stingray leather used on the first set of OVO Jordans, both the white and black Air Jordan 8 OVO editions feature what looks to be a high-quality tumbled leather throughout the entire sneaker’s upper.
Back at the tail end of 2013, we first learned of the Jordan Brand affiliation with Drake when he unveiled both a white and black OVO colorway of the Air Jordan X and Air Jordan XII. With the release of the white OVO Jordan 10 continuously being pushed back (the new alleged date is October 3rd), don’t hold out much hope for these new ‘OVO’ Jordan 8 colorways releasing anytime soon.