One of the more unique and probably uncomfortable arrangements in sports is having a team that is owned by the league. That’s the case we have with the New Orleans Hornets. As we saw, that played a role in the Chris Paul/Lakers trade veto. The league apparently wants to revamp their team and are considering a name change to aid that.
“In years to come, there promises to be a new cable-TV partnership, the NBA All-Star Game will return to the city, the New Orleans Arena will undergo $50 million in improvements, and the franchise, in all likelihood, will be rebranded. The “Hornets” nickname, which followed the team to New Orleans during its 2002 relocation from Charlotte, will probably be replaced by an identity more fitting to the city to which the team is now married, for better and for worse. Though everyone involved hopes the worst is now far behind them.”
Source: NOLA.com