Not bad for just a regular season game in November right?
TNT delivered 7,052,000 million total viewers, 4,867,000 million households and a 4.2 U.S. HH rating for one of the most anticipated regular season games of the year, as two-time NBA MVP LeBron James’ returned to Cleveland with his new team, the Miami Heat, to take on the Cleveland Cavaliers (8 p.m. ET). Locally the game, won by the Heat 118-90 behind James’ 38 points and eight assists, also delivered huge audiences in Miami (25.4 HH rating) and Cleveland (14.9 HH rating).
Overall, the NBA on TNT continues to deliver strong ratings and audiences for the network showing impressive gains in ratings, households, total viewers and all key demos. Through the first 14 games of the season the network is averaging the following over last year’s corresponding coverage.
* +38% U.S. HH rating (1.8 vs. 1.3 U.S. HH rating last year)
* +45% total viewers (2,846,000 vs. 1,965,000)
* +41% households (2,094,000 vs. 1,488,000)
* +41% M18-34 (686,000 vs. 487,000)
* +46% M18 -49 (1,151,000 vs. 789,000)
* +51% A18-34 (983,000 vs. 653,000)
* +51% A18-49 (1,661,000 vs. 1,097,000)
Stat Source: Based on Nielsen Media Research Live + Same Day data stream. TNT Fast National data for 12-02-10. Regular Season comparison: 2010-11 NBA Regular Season on TNT to-date (10-26-10 to 12-02-10) vs. 2009-10 NBA Regular Season on TNT to-date (10-27-06 to 12-03-09). Local metered market ratings based on Arianna data (12-02-10).
