In 2013 when Stephen Curry left Nike for a Under Armour endorsement, the fact that the Swoosh didn’t see signature shoe potential in Curry was a deciding factor in the decision to join Team Armour. About 18 months into the deal and Under Armour is scheduled to release the Curry One basketball sneaker. The day [...]
adidas has quietly released quality releases in both the Retro and performance sneaker space, here we highlight the ‘Broadway Express’ collection. Comprised of the D Rose 5 Boost, Crazy 8, and Crazy 2 (formerly known as the adidas KB8 II when Kobe Bryant was still with adidas), the ‘Broadway Express’ nickname from the look of [...]
Known more for style than function, British Knights was the quintessential lifestyle brand which took design cues from athletics. With the brand in new hands and Retro sneakers more popular than ever, the market is ripe for the return of the popular British Knights Enforcer basketball shoe. Originally debuted in 1991, the British Knights Enforcer [...]
Nike has a new LeBron 12 colorway inspired by his superior athletic ability. Called the ‘23 Chromosomes‘, this new LeBron 12 colorway gets its name from basketball being so deeply embedded in LeBron James that it is in his DNA. Along with the official release, the DNA readings graphic seen on the Hyperposite upper panels [...]
Even though Kevin Durant has a lot of different colorways come out of his sneakers, many of them can connect back to his Oklahoma City Thunder uniforms which isn’t common with NBA players that have a signature shoe. The new ‘Lacquer Blue’ KD7 is a good example of one that matches. This colorway has the [...]
With Chinese New Year coming up and the zodiac changing, adidas is ready for the Year of the Goat with this new sneaker pack featuring the D Rose 5 Boost and the return of the T-Mac 3. Derrick Rose has one of the best logos in the NBA right now and he is likely to [...]
Getting a signature sneaker (with your name and everything on it) from Nike makes you a member of an elite athlete club; most of the best talent in every sport at any time aren’t members but Kyrie Irving is. This is the latest colorway of his new Kyrie 1 basketball shoe. Named for his deceptive [...]
Marketing is a funny thing. With the current climate in sportswear, signature athletes being active doesn’t always affect sales. LeBron James is out for a few more games (in his longest inactive session of his career) & Kevin Durant is still wearing his sneaker from last season but don’t expect this to stop the well-designed [...]
Nike has been releasing signature sneakers for their athletes for 42 years. Kyrie Irving is the latest addition to that club and the ‘Dream’ Kyrie 1 is the first release from his series. Design queues for the Kyrie 1 sneaker were said to come from a skateboard, a brass instrument, and stars representing the Australian [...]