June 8, 2011 – Ben Berry In the year that LeBron James could very well capture his first NBA title, this seasons shoe, the Air Max LeBron VIII could be called the most popular of the series so far. [...]
June 8, 2011 – Ben Berry In the year that LeBron James could very well capture his first NBA title, this seasons shoe, the Air Max LeBron VIII could be called the most popular of the series so far. [...]
June 7, 2011 – Ben Berry With Hyperfuse proving to be the driving force behind Nike Basketball right now, Shane Kohatsu and Ben Shaffer take us through parts of Nike’s Innovation Kitchen. First Shane breaks down the making of the Hyperfuse then Ben takes us through some of the other application for Hyperfuse technology. [...]
June 3, 2011 – Ben Berry If a sneaker MVP had to be chosen for the past season, the Orlando Magic’s Gilbert Arenas would have won hands down and starting today he gives you the chance to own the very kicks he laced up this season. After losing his sneaker endorsement, Gilbert chose to go [...]
June 3, 2011 – Ben Berry Today marks the day where the adidas adiZero Crazy Light hits retailers. Many have been wondering exactly how much of shoe 9.8 ounces is in comparison and the video above should put that number in perspective when relating to other kicks. Shout on to Big Sean for lending his [...]
June 3, 2011 – Ben Berry Regardless of whether Shaq is retiring or not, with 19 years in the league and 3 different sneaker deals he’s arguably had the deepest sneaker history of any active NBA player. Though he started off as a key player in Reebok’s 90s campaigns, in 2001 he launched an affordable [...]
June 1, 2011 – Ben Berry China-based Li-Ning drops another sneaker today in their Freestyle line called that Li-Ning Neon. White is seen at the top of the base with black finishing off the upper and midsole. A bright blue is used on the sole and outer shoe branding while a neon yellow is seen [...]
June 1, 2011 – Ben Berry When we brought you the images of a unreleased Air Jordan III, we made mention to the a new pair of Jordan IIIs being released later this year. The Air Jordan III “Stealth” is a new colorway we’ll see in the fall just in time for the big back-to-school [...]
May 31, 2011 – Ben Berry With neither Los Angeles, Boston, and Oklahoma City in the NBA Finals this year, I doubt that we’ll see any new colorways of the Hyperfuse 2011 until next season (though I have seen a sample pair with red, black, and yellow colorblocking). Unlike the original Hyperfuse; the new models [...]
May 31, 2011 – Ben Berry Despite the Chicago Bulls departure from the NBA post-season, adidas is using every chance they got to showcase new markups of their adiZero Crazy Light. [...]
May 27, 2011 – Ben Berry Air Max Barkley Black/Safety Orange-Pure Purple A winning formula that seems to be working for Nike is as follows: take a classic basketball sneaker’s upper, construct it with less lines and current innovate materials, and include a vintage colorway of the said upper in with the rest. Repeat as [...]