NBA legend and current owner of the Charlotte Bobcats, Michael Jordan, is going through the process right now of suing a Chinese sports apparel and footwear company called Qiaodan Sports Company Limited. He’s doing so for unauthorized use of his name for their business and products.
In case you’re wondering where in the name ‘Qiaodan Sports Company Limited’ they are using his name, it’s the “Qiaodan” part. This is the Chinese moniker Jordan has been known by in China since he gained widespread popularity in the mid-1980s. Here is what Jordan had to say about the suit…
In a statement released through his spokeswoman, Jordan says he’s worked hard to establish his name and calls the issue “deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children.”
Jordan says he’s “This complaint is not about money, it’s about principle and protecting my name.”
[Source AP on Sports Illustrated]
