This week the Crazy Light got another push with the help of Footlocker and this new commercial. The video pushes the difference the adiZero Crazy Light makes not just on the courts but also in places like the club or your latest private jet.
To help hammer the point home adidas turned to rapper Big Sean and adidas Basketball’s favorite big man Dwight Howard.
The original ‘Sharp Blue’ and outdoor-equipped ‘Triple Black’ Crazy Light were featured throughout the commercial with the intention of showing these sneakers in a new light to sway the decision of those who passed on these upon initial release.
This spot shows someone completing the slam in the Crazy Light unlike the staged video Kobe was a part of a few months ago. In case you missed it, there was a video that circulated the internet during the summer where a player purposely missed a dunk to give the Black Mamba the chance to take a public stab at adidas citing the reason for the missed dunk being “the shoes”. Whether it was due to the video campaign the Stripes ran which showed how much material you would have to take off of the competitors sneakers to equal the weight of the adiZero Crazy Light is up to speculation. One fact that holds is that adidas is the company that gave him his first sneaker endorsement.
Could this mean that new Crazy Light colors are dropping? Stay tuned to our Kicks section for news on this and all other basketball sneakers.
