Over the past year or so, it’s quite possible that no brand has done more to help their basketball image than Under Armour. They have done a masterful job of forcing us all to now associate UA with roundball. A few nights ago in New York, they held an exclusive event for their basketball line and invited The Hoop Doctors.
At this event, Under Armour execs briefed those in attendance on the direction of the brand from a basketball standpoint, and even treated us to a first-time viewing of their brand new ad, featuring their hoops roster of Brandon Jennings, Kemba Walker, Derrick Williams and Greivis Vasquez. We also had the chance to speak with all four guys.
First up was Kemba, who addressed everything from his now legendary step-back jumpshot against Pitt in the Big East tournament, to whether or not he really thinks he should’ve been named National Player of the Year.
If you’re looking for your everyday, predictable basketball talk, then go somewhere else, because Kevin Burke of The Kevin Burke Project brings provocative, thought provoking content about basketball as only he can. Kevin also hosts The Hoop Doctors weekly podcast show, which you can subscribe to for free on iTunes. Follow Kevin on Twitter and Facebook